Our mission is to make hardware easy.

Our goal is to lower the barrier to entering the amazing world of hardware by offering fair pricing, industry-insider knowledge, and project structures that give you useful output at every stage.

Founded by Chay Strawbridge and Nathan Ruttley, Embedism has been designed from the ground up to support Hardware and Physical Product businesses through the entire product development lifecycle.

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Designing out Risk

Our seven-stage process is a tried and tested approach that helps us avoid common pitfalls in hardware development. We identify and mitigate risks early in the process, ensuring the best foundations are laid to build your product upon.

Fantastic Design

We design products that are reliable, long lasting, and won't cost the Earth. By designing for reliability, repair, and recycling, your product will delight your customers for longer and have a lower environmental impact over its life.

Useful Project Outputs

We understand the dynamic needs of businesses building hardware, especially at the start of the product lifecycle. We deliver value at every stage of our process, be that a quick prototype that allows you to collect customer feedback, or a robust specification or concept that validates your business model and secures further investment.

Great Connections

Our team are deeply integrated with the hardware industry. We can support you in finding the right complementary partners for your product: from, compliance, packaging, and 3PL to marketing, crowdfunding, and traditional fundraising.

Our 7-Stage Process.

A disciplined approach to product development, from the initial spark of an idea to mass production.

01

Discovery Phase

This phase focuses on defining product specifications based on goals, market needs, and technical constraints, laying the foundation for the entire development process.

02

Feasibility Phase

In this stage, technical challenges are validated through focused studies and rapid prototyping to reduce risk and support key engineering decisions.

03

Concept Development Phase

Here, core product concepts are built and tested, designing and prototyping the most complex parts while considering production goals like cost and scalability.

04

Engineering Development Phase

This phase refines prototypes into functional, testable products, optimizing for performance, usability, and manufacturability through detailed design and integration.

05

Design for Manufacture (DFM)

The product is prepared for scalable, cost-efficient production by optimizing materials, design, and manufacturing processes based on anticipated volumes and target costs.

06

Production Setup

This stage establishes manufacturing processes and ensures supply chain readiness, providing documentation, assembly instructions, and tooling initiation for production.

07

Manufacturing Management

Embedism provides end-to-end support, managing production partners, suppliers, and quality assurance systems to ensure consistent results and adherence to engineering standards.

Let's build something together.

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